CRM Data Cleansing

cleaningbucket.jpgHow often have you tried to run a direct mailing campaign only to find that half your your list is missing the correct salutation or has no shipping address associated with their name, or tried to email your customers only to find that a large proportion of the emails for key customers are missing.

Your CRM data is an essential business asset, and ensuring your records are complete, accurate, up to date, and free from duplication is vital if you are to run successful targeted campaigns.

Ndevr's CRM data cleansing service is designed to improve your records, not just delete the stuff that doesn't look right - we will;

  • Remove duplicate records
  • Ensure address and salutation information is complete
  • Clean up misspellings
  • Clean email records and run email matching
  • Delete rogue, random, and unmatchable records

 

Customer data is key to your business success, contact us to find out more about how we can help.